If your education program’s marketing isn’t driving results, you’re not alone — but chances are, you’re unknowingly making one or more common mistakes. This guide will walk you through what not to do in education marketing, spotlighting avoidable pitfalls and how to fix them using student-first, Google-compliant strategies that drive trust
10 Costly Digital Marketing Mistakes Schools Must Avoid in 2025
Is Your School’s Digital Marketing Strategy Helping or Hurting Enrollment? In 2025, your school’s first impression is digital — not in the front office, on a billboard, or through printed flyers. If your digital presence is outdated, slow, or generic, families will move on without ever reaching out. That’s why it’s
7 Powerful School Marketing Strategies to Build Trust Daily
Today’s families are more connected, informed, and selective than ever before. They expect real-time updates, authentic stories, and meaningful engagement — not just quarterly newsletters or flashy open houses. If you’re a school administrator, communications lead, or district leader, your school marketing strategies must evolve. They should be daily, intentional, and
Social Media in Education: Top 7 Proven Tips for Maximum Reach
Social media in education is transforming how learning programs connect, grow, and thrive in the digital age. But despite the potential, many schools, tutors, and coaches still struggle to stand out—even with life-changing offerings. “Over 70% of parents use social media to research education options for their children.” — Statista, 2024
8 Essential Digital Marketing Efforts for Maximum Reach
Digital marketing efforts for maximum reach don’t require a massive team or budget—just a clear strategy. As an education program operator, you’re already busy running classes, supporting students, and managing logistics. Marketing shouldn’t feel like another full-time job. This guide will walk you through 8 practical and powerful digital marketing efforts
10 Best Practices for Directory Listings to Boost Enrollment
Best practices for directory listings are key to getting your school, camp, or program discovered online. 📊 In fact, 70% of families search online before enrolling in a program. If you’re not listed on platforms like Google Business Profile, Yelp, Niche.com, or the BackPR Directory, you’re missing out on highly qualified
7 Proven Strategies for Multi-Channel Marketing in the Education Sector
“Students don’t just choose a program—they discover, explore, compare, question, and then commit.” In today’s hyper-connected world, students interact with content across multiple platforms before enrolling. Whether you’re promoting a bootcamp, online course, or in-person program, relying on a single channel—like email or social media—is no longer enough. That’s why multi-channel
The Essential Guide to Email Marketing in K–12
Email Marketing in K–12 is a powerful tool for program operators looking to enhance communication and engagement with students, parents, and staff. In today’s fast-paced digital world, staying connected is more crucial than ever. Email marketing offers a cost-effective, efficient, and personalized way to maintain strong, ongoing relationships within the school
Boosting Enrollments for Nonprofits with Webinars: A 5-Step Strategy That Works
Boosting enrollments for nonprofits with webinar campaigns is one of the most effective digital tactics today. Most nonprofit program owners face the same hurdle: getting people to take action. Whether it’s for program sign-ups, volunteer recruitment, or fundraising events, standing out in a noisy digital world is tough. That’s where webinars